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The fact that Amazon.com , the biggest industry disruptor, is building a bigger physical footprint with the purchase of Whole Foods and the opening of Amazon Go checkout-free stores is just one supporting piece of evidence of the importance of physical retail. Also look at the parade of other online-born brands, including Warby Parker, Casper and Allbirds, that have moved to embrace store openings. On the traditional retail front, industry giant Walmart has enticed online shoppers with a discount when they choose to pick up orders at stores. The average rent

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